events

For tech's sake: how to make sure your event tech is an asset, not a PR disaster

For tech's sake: how to make sure your event tech is an asset, not a PR disaster

While we were delighted to see #eventtech splashed all over the national newspapers as a reaction to this weekend’s Conservative Conference - we wish it had been for more positive reasons! 

We’re not politicians looking to laugh at a rival party, nor media moguls looking to jump on some clickbait so let’s rise above the noise and look at what we can learn from the Conservative Party’s tech hiccough.

Event technology isn’t the future. It is the now.

Event technology isn’t the future. It is the now.

Over a relatively short period of time, technology for events has become a flourishing industry and provides opportunities to help and support our visitors and exhibitors way beyond what we could have imagined even ten years ago. In many organisations, digital transformation discussions are now being held at c-level and flagged as high priority on meeting agendas in the boardroom.